Recently ran into deliverability issues as a result of couple campaigns with high bounce rate (mistakenly added "unsubs/surpress", and fixed immediately).
That spiraled our email deliverability downwards and domain reputation from "high" to "bad" according to google postmaster.
However when we test with GlockApps we see that our domain is delivering fine, while sending from ESPs was brutal. Here are the numbers:
- Own inbox send: 98% Deliverablity
- Constant contact: 28% Deliverablity
- Campaign Monitor: 8,2% Deliverablity
(same campaign throughout, very light: 2 images, 1 button, 3 links).
Any thoughts on why? and how we can improve? To get back to delivering in the inbox,
That spiraled our email deliverability downwards and domain reputation from "high" to "bad" according to google postmaster.
However when we test with GlockApps we see that our domain is delivering fine, while sending from ESPs was brutal. Here are the numbers:
- Own inbox send: 98% Deliverablity
- Constant contact: 28% Deliverablity
- Campaign Monitor: 8,2% Deliverablity
(same campaign throughout, very light: 2 images, 1 button, 3 links).
Any thoughts on why? and how we can improve? To get back to delivering in the inbox,
