No one is buying "lifetime" thinking the product is only good for 20 years.
Again. You're wrong. You can argue what you want, but provide proof of any other software business doing this, especially similar software if you think you're right.
I had a vbulletin lifetime license for example. So at a certain point they declared it end of life. End of story. I can still use it, just not upgrade. It's common practice in software land to declare software EOL, you even see that on the free licenses like PHP for example.
Nobody is selling a "10 year license" or "20 year license" as in PC and software land these are unknown terms, ICT is unpredictable so that is just not possible. So to sell something which is ment to last as long as reasonably possible, they use the term lifetime.
Again, nowhere the term lifetime is legally (so by law) specfied and certainly not for software.
In our interpretation and looking in dictionary can be either:
1.) As long as the owner hime/her self lives (not his heirs or family)
2.) As long as the company lives (until going out of business or broke)
3.) Until it's declared end of life, which is an option used with software.
Lot of people think it has to be 1 or 2, but it's not. There is no legal term and with software in almost all cases option 3 is ment.
You're not the only one paying external license for 300 dollar. Lots of us did. Are a lot of us angry or dissapointed too? Sure, we got 6 of these licenses. But we are professional too and understand that at a certain point it just ends. Anger is an emotion, it fades away when realism starts getting through.
Proof us that what you state is happening somewhere in software land with much used software which gives updates that many. Which DA still does.
Another question
And if they had said 10 years for 300 dollars, would you have said no? I'm sure you wouldn't have, see the math of
@ericosman.
Neither would anyone else have.
So again:
1.) Proof that what you are saying is normal in software land, because there ware way more examples that it's not.
2.) Find my -any- company now or in the past selling licenses for a certain amount of years as you say DA should have done.